Metrica offers an innovative and market-leading approach to public relations measurement, media analysis, media measurement / evaluation, PR research and PR planning.

The company works across all media types and formats, allowing its clients to make sense of their print, online, broadcast, social media and User Generated Content (UGC) coverage.

The services can be offered in their constituent parts or fully integrated. The company helps many of the world's leading organisations gain maximum business benefit from their media relations.

The Metrica team also comments regularly on  Measurement Matters, the company's blog, where news and issues relating to PR, its analytics and the ever evolving and diversifying world of the media are covered.

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